Zuiderzeemuseum

The Zuiderzee Museum focuses on the history, present, and future of the IJsselmeer region. The themes of water, crafts, and communities are central to this. The outdoor museum with its historic buildings and the indoor museum with its thematic exhibitions together depict this story. Heritage, visual arts, photography, and design play an important role in this.

The Zuiderzee Museum uses Ticket Team for the sale of admission tickets. Ticket Team is a company that focuses on ticketing solutions for cultural institutions. This includes integrated transaction modules with access control, such as cash registers and vending machines, combined with online ticket sales and reservation systems, as well as integration with access gates and other access control systems. It is a flexible total solution for integrated ticket sales.

The database of transactions (groups of consumers purchasing admission tickets) of the Zuiderzee Museum is considerable and is hosted in a private cloud environment provided by Ticket Team.

Achieved
Insights gained into consumer patterns and identification of market segments through custom dashboards with the most important KPIs:

- Development of visitor numbers compared to the previous year

- % online ticket sales

- Development in different price segments and consumer groups

These dashboards provide sales information and trends, juxtaposed with:

- Weather conditions

- Events taking place at the Zuiderzee Museum

- Seasonal influences

- Holidays & Festivals

- Special groups and segmentations